Dr. Mariam Humayun is an Assistant Professor of Marketing (tenure-track) at Telfer School of Management, University of Ottawa. She finished her PhD at Schulich School of Business under the supervision of Dr. Russell Belk in 2019. Her PhD dissertation is an ethnographic and netnographic study of the Bitcoin/Blockchain community since 2014.
She is a recipient of the prestigious Elia Scholarship from the Faculty of Graduate Studies, York University. In 2012, she finished her Master’s degree in Strategic Marketing from Durham University with the highest honours of Distinction and was also awarded the Best Dissertation Prize for her thesis, “The Reluctant Postmodern Consumer”. Her short story, “Karachi Rain” was published in an anthology “Voices and Visions” by Oxford University Press in 2008 while one of her photographs was selected for the Royal Commonwealth Society Photographic Awards 2011.
Research interests: Consumer culture, technology, social media, and branding. Currently studying cryptocurrencies, particularly, Bitcoin.
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