Mariam Humayun is currently a PhD Candidate in Marketing at Schulich School of Business. Her PhD dissertation is an ethnographic and netnographic study of the Bitcoin/Blockchain community. She is a recipient of the prestigious Elia Scholarship from the Faculty of Graduate Studies, York University. In 2012, she finished her Master’s degree in Strategic Marketing from Durham University with the highest honours of Distinction and was also awarded the Best Dissertation Prize for her thesis, “The Reluctant Postmodern Consumer”. Her short story, “Karachi Rain” was published in an anthology “Voices and Visions” by Oxford University Press in 2008 while one of her photographs was selected for the Royal Commonwealth Society Photographic Awards 2011.
Research interests: Consumer culture, technology, social media, and branding. Currently studying cryptocurrencies, particularly, Bitcoin.
Supervisor: Dr. Russell Belk | Committee Members: Robert Kozinets & Detlev Zwick
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