Last Updated : 2022 - Note: Please refer to Google Scholar or CV for a more up-to-date list.

Working Papers:

  • Humayun, Mariam & Belk, Russell, “Emergence and Resilience of Cryptocurrencies: Bitcoin and the Decentralized Brand”

  • Humayun, Mariam & Maral Sotoudehnia, “Finding Space in Bitcoin’s Moonbase.”  

Publications: 

Book Chapter:

Peer-Reviewed Conference Proceedings/Papers/Presentations: (* presenter)

2021:

  • Humayun, Mariam* & Belk, Russell (2021), “Brand Hive Mind: Building the Bitcoin Decentralized Brand“, Association for Consumer Research (Virtual) | PDF

  • Humayun, Mariam *, von Richthofen, Georg, & Papez, Maja (2021), “Algorithms Just Want Attention: Consumers’ Resistance Through Digital Detoxing”, Association for Consumer Research (Virtual) | PDF

2020:

  • Humayun, Mariam* (2020), “Offline is the New Luxury?: Consuming Digital Detoxing”, Association for Consumer Research (Virtual)

  • Humayun, Mariam* & Belk, Russell (2020), “Our Brand Is Crisis” Brand Camp V Conference, University of Innsbruck - March 2020 (Cancelled due to Covid19)

  • Humayun, Mariam* & Belk, Russell (2020), “Tracing the United Nodes of Bitcoin” Journal of Association for Consumer Research Naples Conference, April 2020 (Cancelled due to Covid19) 

2019:

  • Humayun, Mariam* & Belk, Russell (2019), “Our Brand Is Crisis: Bitcoin” Journal of Consumer Research Future of Brands Conference at Columbia University, New York, December 2019.    

  • Belk, Russ, Humayun, Mariam, Gopaldas, Ahir, Dufault, Beth*, Schouten, John (2019), “Consumer Reception of Disruptive Technologies as Gods and Monsters" Proceedings, Theory + Practice in Marketing, New York, May 2019. 

  • Belk, Russ*, Humayun, Mariam, Gopaldas, Ahir (2019), “Varieties of Artificial Life" Proceedings, George Washington University – Intelligence of Things Inaugural Conference, Washington, April 2019. 

2018:

  • Humayun, Mariam* & Belk, Russell (2018), “Trust No One. Verify Everything: Bitcoin”, Association for Consumer Research 2018, Dallas, Texas. 

  • Humayun, Mariam* & Belk, Russell (2018), “The United Nodes of Bitcoin”, Consumer Culture Theory Conference 2018 – June 29, 2018, Odense, Denmark.

  • Belk, Russell* & Humayun, Mariam (2018), “When Objects Trump Subjects”, European Association for Consumer Research Conference 2018, pg. 280-286, Ghent, Belgium. 

2017:

  • Humayun, Mariam* & Belk, Russell (2017), "In Ones and Zeros We Trust?: Money, Religion & Bitcoin", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 677-678, Association for Consumer Research Conference, San Diego.

  • Humayun, Mariam* & Belk, Russell (2017), “Being Dumb in the Age of Smart: Analogue Object Entanglements”,  in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 117-122, Association for Consumer Research Conference, San Diego.

  • Humayun, Mariam* & Belk, Russell (2017), “Satoshi is dead. Long live Satoshi – The Curious Case of Bitcoin’s Creator”, Consumer Culture Theory Conference 2017, Anaheim, California.

2016:

  • Humayun, Mariam* & Belk, Russell (2016), “From Nothingness into Being: Creation and Resilience of a Decentralized Brand: Bitcoin”, in NA – Advances in Consumer Research, Volume 44, eds Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 495-496, Association for Consumer Research Conference, Berlin. 

  • Humayun, Mariam* & Belk, Russell (2016), “Bitcoin - Emergence and Resilience of a Decentralized Brand”, Oxford Internet Institute Summer Doctoral Program, July 2016.

2015:

  • Belk, Russell* & Humayun, Mariam (2015), “Object Agency and the Extended Object”, in AP – Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan and Meng Zhang, Duluth, MN : Association for Consumer Research, Pages: 21-23.